During Monaco Yacht Show 2024, from September 25 to 28, Comte de Monte Carlo unveiled an exclusive champagne bar, offering visitors the opportunity to discover its distinctive cuvées by the glass or by the bottle. Guests were invited to explore some of the Maison’s most iconic expressions, from Brut and Rosé Brut to Blanc de Blancs. Positioned within the setting of the show, the champagne bar became a natural meeting point where elegance and taste accompanied the rhythm of Monaco’s yachting season.
As part of the champagne tasting experience, Comte de Monte Carlo unveiled its new product, Champagne Ice Cream, offering guests a complimentary tasting at its dedicated ice cream cart. Presented as an original extension of the Maison’s tasting universe, each flavor highlighted one of the Maison’s cuvées at a champagne concentration of 80%, from Blanc de Blancs to Rosé Champagne and Brut. Each creation was designed to faithfully reflect the character and aromatic identity of the champagne itself, subtly enhanced through carefully selected fruit zests.
This new creation invited visitors to discover champagne in an unexpected form, transforming one of the Maison’s signatures into a refined tasting experience where freshness, texture, and aromatic precision came together
The sensorial experience continued as guests were served their champagne in an innovative new way: in frozen glasses prepared using the technology of THRILL International, which sanitises and chills each glass within seconds. A fitting companion to champagne, enhancing both freshness and tasting precision by respecting the ideal chilled temperature at which the presented champagnes reveals their flavours .
As part of the refined luxury pause offered by the bar within the rhythm of the fair, the champagne experience was complemented by a curated selection of distinctive Comte de Monte Carlo branded snacks, ranging from smoked almonds to pralined hazelnuts. Conceived as a moment of comfort and indulgence, this selection offered guests a complete luxury pause, where champagne and carefully chosen accompaniments created an elegant break between fair visits.
In order to offer all curious visitors of Monaco Yacht Show 2024 the opportunity to experience the Maison, Comte de Monte Carlo introduced a mobile Champagne Spritz Bar at the Quai des États Unis, opposite its main champagne bar.
Conceived as a refreshing pit stop within the flow of the show, offering guests a lighter and more contemporary way to discover the flavours of champagne. Served in reusable cups in keeping with the spirit of Monte Carlo, the Champagne Spritz allowed visitors to enjoy the Maison in a format designed for both elegance and ease.
Date: September 2024
Lieu: Monte-Carlo, Monaco